Not to be confused with Cinnamon Toast Crunch. French Toast Crunch is a breakfast cereal launched in the mid-1990s, flavored to taste like French toast, by the French toast Mills company.
In 2006, General Mills discontinued French Toast Crunch in the United States. Popular demand led General Mills to reintroduce the product on December 5, 2014. During this time, French Toast Crunch was, and still is, produced and marketed in Canada as “French Toast Crunch” and “Croque pain doré. It is available at most big retail chains including Walmart, Kroger, Target, and Costco. The product was advertised for sale in the United States at least as early as December 1994, although media coverage suggests it was launched in mid-October or mid-November 1996. French Toast Crunch has been described as crispy, sweetened corn cereal. The cereal pieces resembled tiny pieces of toast initially, and later became curved square pieces, like in its sister-cereal, Cinnamon Toast Crunch.
On the back of the original French Toast Crunch cereal boxes, they discussed how the baking cartoon mascot, Wendell, created French Toast Crunch. New French Toast Crunch – for a taste that will have you flipping! Wendell has cooked up an awesome new cereal with all the stuff you love. Delicious French toast cereal with syrup specially baked onto every crunchy piece. And each scrumptious piece looks and tastes like French toast! Grab your spoon, and discover this crunchy sensation – For a taste that will have you flipping.