11000 outlets worldwide working under the umbrella brand of Dunkin Brands. Being 65 years old company Dunkin’ Donuts has emerged as an America’s favourite doughnut company offering coffee, baked goods and other beverages. It uses undifferentiated targeting strategy so as to make the same menu available globally irrespective of the geographic boundaries. Dunkin donuts mojo donuts positioned itself based on the kind of product it has in its product portfolio.
Here is the Marketing Mix of Dunkin Donuts. Here is the SWOT analysis of Dunkin Donuts. Being the market leader in the category and maintaining the same for years is commendable. Dunkin Donuts is a market leader in flavoured coffee, muffins and doughnuts.
